Groove, now part of Clari, is a Salesforce-native sales engagement platform for cadences, email, and activity capture. Its tight Salesforce integration appeals to teams standardized on that CRM.
Pros & cons
✅ Pros
- Deep Salesforce-native integration
- Reliable activity capture
- Solid cadence tooling
- Backed by Clari platform
⚠️ Cons
- Best value tied to Salesforce
- Opaque pricing
- Costs rise with Clari bundling
Who it's best for
Salesforce-centric sales teams wanting native engagement.
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