Keap (formerly Infusionsoft) is a CRM with strong marketing automation, email/SMS campaigns, and payments aimed at small businesses and solopreneurs. It bundles sales and marketing automation in one platform.
Pros & cons
✅ Pros
- Powerful marketing automation
- Combines CRM, email, and payments
- Good for solopreneurs and agencies
- Strong campaign builder
⚠️ Cons
- Expensive relative to seats included
- Implementation fee
- Steeper learning curve
Who it's best for
Solopreneurs and small businesses wanting CRM plus marketing automation.
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